MARK O'CONNELL Associate Director

Specialist Areas

Mark is responsible for the Consulting and Marketing services for the company in addition to looking after the marketing and communications of Focus Consulting. He is an experienced business and marketing consultant having developed an extensive portfolio of clients for marketing, market research, feasibility and consultancy services.

He has considerable experience in working with businesses and organisations from owner managed, public sector to large SME's. Among his key specialisms include strategic marketing planning, market research and business consulting. He has developed an expertise in the area of market research employing advanced and innovative qualitative and quantitative research methodologies to deliver informed strategic business analysis and reviews.

Previous Experience

Mark has extensive experience in the Sports, Tourism & Leisure sectors in addition to a broad range of retail, service industry, manufacturing and public sector assignments. He has worked with some of Ireland’s leading business brands through marketing consultancy supports and market research assignments. He provides outsourced marketing supports to a large number of the regions leading SME’s and is regularly engaged to conduct strategic reviews, feasibility studies and business planning working with the Focus Consulting's multi functional team in financial modeling and strategy development.

He was project leader for a number of economic impact assessments for Thomond Park and Munster Rugby in addition to economic impact reviews for organisations such as Shannon Development, Special Olympics Ireland and Failte Ireland. He has delivered business consultancy and market research for a number of public sector agencies such as Limerick Regeneration Agency, Shannon Development, County Enterprise Boards and a large number of County Councils throughout the country.

Background

Prior to Focus Consulting Mark was Marketing and Consulting Director with BDO Simpson Xavier having joined them in 2003. He previously held marketing roles within the University of Limerick where focused on marketing planning, market research, communications and brand development assignments. He holds a BSc (Econ), MSc and an MBA and has completed professional development courses in Social and Economic Auditing, Advanced Market Research Technique development and innovative qualitative research methods.

He was a National Marketing Innovation Award Winner from the Chartered Institute of Marketing in 2006 and a finalist in the 2008 All Ireland Marketing Awards for Best SME Marketing for client work. He is an external advisor to the BBS Marketing degree programme in Limerick Institute of Technology and the Marketing MBS programme in UL. He is a member of the Market Research Society and Marketing Institute of Ireland.

Mark O'Connell is on LinkedIn

MARK O'CONNELL Associate Director

Specialist Areas

Previous Experience

Background

Services