Marketing Consultancy
Strategic Marketing Consultancy
Marketing Consultancy can mean a lot of things but our approach to consultancy is a hands on, cost focused approach to ensuring clients achieve a return on investment for their marketing spend. In working with clients in our consultative approach we develop strategic marketing planning schedules, marketing review programmes, brand and communications development to contribute to achieving a business’s overall marketing objectives. We offer specific project consultancy in addition to providing a retained marketing service where companies and businesses outsource their marketing function to us.
Market Research
We deliver the most comprehensive range of market research services in the Mid West region in addition to regular national assignments. From qualitative reviews that employ methods such as focus groups, in-depth interviews and discussion forums we have the track record to gather the insights at senior level that inform marketing strategy development. Our quantitative approaches will generate significant and credible results particularly when engaging us as a third party. We have built up a considerable client listing from private to public sector clients engaging us on short qualitative projects to more elaborate methodology with a mix of research methods. The difference for clients in the approach is creative and innovative research methods combined with our interpretation of results in a business that yield more extensive insights to inform key strategic decisions, planning or marketing investment decisions.
We are retained by a large number of companies for outsourced market research assignments using a range of methodologies that include qualitative approaches such as; In-depth personal interviews, senior executive interviews research, brand impact analysis, focus groups, mini groups, special interest discussion groups, online qualitative discussions groups, online social media research methods, pre quantitative interview for validity of research methods, mystery shopper, diaries. Among the range of quantitative market research services we offer include face to face interviews, customer profiling and satisfaction appraisal, customer churn research, employee surveys, online panel management, brand tracking surveys, advertising impact research. We are members of the Market Research Society and adhere to all international codes of practice in our research methods. Every project methodology is bespoke designed, assuring clients of a rigorous and focused research approach.
Reviews and Impact Studies
Our team in Focus Consulting brings a multi disciplined approach to economic and event impact assessments. We apply financial assessment rigueur with an understanding of the appropriate methodologies to assess the overall impact of events on a city, town or region. We have developed Sport TEAM (Sport Tourism Event Activity Monitor) and Event Impact as a response to the growing requirement to assess the impact of sports, tourism and cultural events regionally and nationally. Sport TEAM was designed not only to assess the economic contribution events have on host regions but also implications for a range of impacts from promotional, place and social. We has been engaged by some of Irelands leading sports bodies to undertake regularly assessments of the impact of key events from Munster Rugby games, Thomond Park Stadium, Special Olympics to national festivals. Sport TEAM is based on a methodology to develop future marketing profiling of attendees, satisfaction with events to their economic contribution to the local economy.
